"Simply Modern was my very first bridal appointment. Because of this I had zero expectations and a ton of anxiety. Miss. Kay was my consultant and she was fantastic! She explained the process, was very respectful in the dressing room, and she made me feel comfortable being the center of attention, something I typically struggle with. Miss. Theresa came over to compliment me in a dress that I felt indifferent about. She asked maybe two questions and walked off. Well, I'll be, she wound up pulling the dress that I said 'yes' too! They were so helpful, patient, and seemed to be genuinely happy for me.


I seriously thought that finding a dress would be a long, drawn out process with consultants just trying to make a sale and getting me out the door. I can happily admit that I was wrong. I cannot say enough good things about Simply Modern -- I definitely recommend this to every future bride." - Brittany



    "This place is amazing. I loved the dresses I tried on and the ladies helped me with every question I had. I fell i love with my dress and they made the buying process extremely easy. I can't wait to get fitted." - Dykelia



    "I had a great shopping experience at Simply Modern Bridal. They were flexible, helpful, and overall wanted to make sure you were getting what you wanted, not obsessed with making a sale. I found "the dress" at a price much less than what I was quoted at another salon (overseas, but still). Haven't had alterations yet, but I will be going back to them for that as well." - Emily



    "I had been in the store at least 4 or 5 times to try on different dresses. The second time I was there I found my dress but I wanted to make sure. Finally after a few more times of coming in I made my appointment to make the final decision. Everyone in the store was amazing. They remembered me and they still loved the original dress that I had picked. They were very helpful, knowledgeable, friendly and made all of my friends and family feel welcome. When I made the final pick they all clapped for me and seemed as happy as we were. Great place to buy such a special dress!!!" - Heather


    "My visit at simply modern bridal was by far the greatest experience I had with wedding dress shopping. They were very helpful and had a beautiful selection of gowns. Sandra was my consultant and she was the sweetest!! She never tried to push anything on me and overall cared that I purchased the "right dress." I can't thank her enough for all her help with finding the right gown." - Miranda


    "I went to two appointments with Simply Modern Bridal. I picked out a “top 3” at the first, and came back after some weight loss and getting feedback on my top choice. At the second appointment, I realized that I was only in love with the back of my #1 dress, and I really didn’t care for the front. My consultant saw that and was so wonderful in figuring out from me what I was missing. She pulled a couple more dresses to try on, and I wound up saying YES to a dress!! I worked ...with Fay and then Sandra as my consultants. Each of the staff I had contact with was friendly, professional, patient, and flexible as I figured out what I was looking for. My friends, family and I all had a wonderful time at the appointments and I couldn’t be happier with my experience. The consultants respected my budget and the store is elegant and spacious so we didn’t feel crowded. I'm over the moon with my dress and felt so comfortable with Simply Modern Bridal the whole time. I can’t wait to go back for my fitting. I would recommend Simply Modern Bridal a million times over." - Jamie



    "My mom and I went to a few bridal shops before finding Simply Modern Bridal. As soon as we entered the boutique we were overjoyed with the selection, atmosphere, and professionalism of the staff. Theresa was so helpful and worked with me to pick a dress that I had dreamed of. This has absolutely been the most amazing part of wedding planning and I can't wait to walk down the aisle!" - Melody



    "I can't say enough about Sandra and Theresa at Simply Modern Bridal. I booked the velvet room and it was definitely worth it. We arrived to all kinds of snacks such as fresh fruit, cheese and crackers spread with water with sparkling juice. We brought in our own champagne and OJ and the room was simply gorgeous. I tried on 15-20 bridal gowns and they hand picked half of them for me. I was sold! All of my lovely ladies that were with me were in awe. They were so patient, kind and helpful and I even hugged Sandra as I left. Most definitely go here first before any another bridal salon!" - Rosie



    "This place is wonderful. They make you feel like a princess when you're there. By far the best experience ever and would recommend to anyone looking for their perfect wedding!" - Jamie



    "This was the first bridal store I went to when I started my gown journey. Since then, I have been to about 3 other places. I went back to this store after not having as good of an experience at the other places. Simply modern has a wonderful selection in sizes that can actually be tried on. It's frustrating to go to a store and simply only be able to visualize what a dress may look like on because they don't have it in stock in even close to your size. This was not the case though at this store! I tried on so many lovely gowns. I traveled 2 hours to come here and I'm so glad I did! Amazing staff as well that make you feel comfortable and not rushed. So glad I found my affordable and beautiful gown here." - Sarah



    "I have had a great experience here I wish I could remember her name right now but she is tiny and has short red hair. She was the bomb, it was my very first time ever trying on a bridal gown and I wasn't even planning on purchasing a gown that day but my family was here from Ohio and Japan and I guess it was meant to be. I told her I did NOT want a fitted dress and wasn't interested in a mermaid or fit and flare, she kinda laughed and put me in all the ones that I said I loved on the hanger, but didn't like on me. She saved the best for last and had me try on the newest dress of Stella York that is all lace, button up back and shear top and lace sleeves. It was THE ONE and I'm sure all the workers knew it. She was so patient with me and so kind. The manager was also so helpful with measuring and when my dress came in she sounded more excited than I was. I would definitely recommend. I couldn't be happier with this bridal salon!" - Kristen



    "I had such a good experience with simply modern. I had previously tried dresses at David's bridal and didn't see anything I liked and even felt pressure in getting a credit card from David's even though I didn't find anything I liked! Came to simply modern on a whim with my sister we didn't have an appointment but after talking to the Nicole about what I really like she showed me a dress she had in mind. I tried it on and it was everything I wanted. Didn't want to make any rash decisions so I made an appointment for the following week. I tried on about 7 dresses but it all came back to the one I originally had tried on. I had only gone with my sister being it was a Monday morning and most people were at work the staff made me feel so comfortable and beautiful in my dress. It made it special. There was no pressure in anything and they even offer a payment breakdown so you don't have to pay in full at the time of saying yes to the dress! Which I personally loved that because I had to pay for my own dress. Overall a great experience and I would do it again if I had to." - Corinne



    "I had such an AWESOME experience with Sandra and Theresa in Simply Modern Bride. I was on a very tight budget and they were able to help me find the most beautiful wedding dress. I cannot wait until my special day, because I know that I will look stunning in this dress. Amazing customer service! An array of beautiful dresses, styles, etc! If you want to find the wedding dress of your dreams Simply Modern Bridal will bend over backwards to help you find it!" - Michelle



    "I had a great shopping experience at Simply Modern Bridal. They were flexible, helpful, and overall wanted to make sure you were getting what you wanted, not obsessed with making a sale. I found "the dress" at a price much less than what I was quoted at another salon (overseas, but still). Haven't had alterations yet, but I will be going back to them for that as well." - Emily



    "I am not getting married until May 2016, but I have to say the dress shopping process at Simply Modern worked out far better than I could've imagined. They are all incredibly helpful there, and were willing to give me ideas for different styles - even though I am a plus-sized bride. They made the experience effortless and enjoyable, which other salons sometimes don't do. I have a few months yet before my dress comes in, but I will review again as we get closer to the date. As of now though, wonderful experience and I really enjoyed their staff!" - Lindsey



    "Went in to ask a few questions and ended up trying on 6 beautiful dresses. I had gone into several bridal shops and have never felt so important. Sandra was so helpful, she pulled a few dresses I was iffy about and one of them was in my final two. The first time I went by myself and the second time I bought my mom and my future mother in law and I walked out with a beautiful dress. I would definitely recommend going here. Theresa and Sandra are amazing at what they do!" - Victoria



    "I had my first chance to go to Simply Modern Bridal a few days ago when my daughter and I were invited to go along with our friends to watch the future bride try on gowns. We had been to a very nice shoppe in Richmond the same day and it was lovely, but Simply Modern Bridal offers so much more of the personal touch. The bride opted for the royal treatment in the 'Velvet Room'.


The room was very private for all of us and quite comfortable. The bride had a private fitting room within that room. The Velvet Room was set up with wonderful treats and champagne glasses as well as sparkling juice. We were welcome to bring our own bottle of champagne for a toast.The ladies were so very friendly and helpful. They were very knowledgeable and were able to answer all questions. If I could be a bride again, this is where I'd go for this very special Velvet Room Experience." - Connie









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       Hours:               Mon - Fri 10 - 5    Sat    10 - 5        Closed Sunday

Simply Modern Bridal
    1281 Carl D. Silver  Parkway

Fredericksburg, VA 22401
(540 940-2990)